The Intense Beauty Serum was £19.75 and makes some very bold claims. Such as:
No7 Protect & Perfect Intense Beauty Serum 30ml is proven to restore skin’s structure and appearance. Independently proven to restore the skin’s structure, visibly improving deep lines and wrinkles by up to 50% with regular use. The first product proven to restore the skin's structure with prolonged use. So effective that other people can see a significant visible improvement in your deep lines and wrinkles.
Immediately improving skin’s radiance after the first application, this rich, velvety, No7 Intense anti-ageing serum glides onto the skin.
After 4 weeks, the appearance of lines and wrinkles is reduced by up to 50%.
It seemed only fair to test it for four weeks to see if lines and wrinkles were reduced by anything, never mind 50%.
The day cream was £19.50 and also makes bold claims:
No7 Protect & Perfect Day Cream works to improve the resilience of your skin to the ageing effects of the sun and pollution, smoothing fine lines to leave your skin with a healthy renewed radiance.
The night cream was £20.50 claims:
Protect & Perfect Night works to help your skin recover from the day and smoothes fine lines leaving skin with a healthy renewed radiance.A rich formulation which contains our patent pending next generation antioxidant complex, to protect against damaging effects of free radicals. Includes a skin-firming complex containing lipo-peptides to boost and maintain elasticity.
So four weeks on what I do think? Well I think it's best to let the photos speak for themselves. The before pics are on the top and the pics taken today are below. I used the serum twice daily and the day and night cream once a day along with my normal cleansing routine.
So there you go. See 50% improvement? no? oh well, do you see any improvement at all? no? Me either.
Obviously I can only comment on visible changes, there are none, radiance? no, not that I can see. I can't comment on the prevention aspects of these products because that can't be measured but not at all impressed.
Let me just spend a moment talking about the moisturisers. They feel quite light, but nothing special, and the smell, smell nice if you like nasty chemically perfumey smells in your moisturisers. I thought it was a bit grim myself. I guess I've learned I prefer my products to smell more natural.
To summarise, very disappointed, I don't have £60 to just throw away on skin care that doesn't do what it's supposed to, but on the positive side, my skin was nicely moisturised and I didn't suffer any adverse effects.
Have a look at the pics, make them large and look carefully, and whilst marvelling at the moustache I didn't know I had, ask yourself, does it do what it says on the tin? I think the pictures are the answer. I do not recommend. Sorry No7.