You may have already heard about this issue, you may not, regardless, I'm going to tell you.
There is a new Mac Collection on it's way. A collaboration with fashion house Rodarte. The products, to my tastes, look super pretty, in fact from the little I've seen, I want it all.
(Image courtesy of Temptalia)
But behind the sacharine sweetness of that beautiful looking lipgloss lies a far darker story. Product names are things like Factory, Juarez, Ghost Town, Softly Drifting, Sleepwalker...if this hasn't got alarm bells ringing for you yet, then like me yesterday, you must be unaware of the situation in Juarez.
100's or 1000's (depending on which source you believe) of women have died in Juarez since 1993. Juarez is in Northern Mexico and is famous, for want of a better word, for these murders. Bad enough that this was ever turned into a fashion line, but now a cosmetics line. A cosmetic line inspired by the abduction, torture and murder of women. Now I'm not going to dwell on what is going on in Juarez, there are fabulous resources if you want to learn more, and I highly recommend http://www.chicanafeliz.com/Juarez/AMR4102703.pdf
I have conflicting thoughts about this collection. Firstly, I think it should never have come into being in the first place. Secondly, I object to the product names. However, now it's here, I don't think it should be withdrawn. Until I heard about this yesterday I had never heard about the atrocities going on and have since been thoroughly educated, I spent two hours reading about it last night and today have read more and watched videos too. I view the silver lining of this cloud as a raising of awareness. If the collection bought the issue to my attention, then it will do so for others. I do not however believe this was the intention.
Plenty of people have complained and as such, both Rodarte and Mac have issued statements which are below.
‘M·A·C Cosmetics Statement:
We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.’
Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled."
I have objections with both of these statements. Re Mac's statement, I don't think a portion of the proceeds going to help the situation in Juarez is enough. All profits shoudl be given. As someone said to me, quite correctly, they can afford it. I find the Rodarte statement laughable. A celebration of the landscape and people? That's a joke right? The collection names alone are evidence that that the products are inspired by murders. Ghost Town, Sleep Walking, Factory (read up on the subject to understand the relevance of this). And lets have a little look at the promo pic shall we?
So a corpse like model stood next to a shadowy ghost of a figure.... but of course, thats just inspired by the landscape! I just wonder who they are trying to kid?
So will I buy? In all likelihood no, because I'm skint, I will be watching to see what happens in terms of donations to aid the situation. I'm hoping for all profits to be donated instead of a shoddy "portion". I differ from many in that I hope this collection is not withdrawn, as I simply think this is superb for raising awareness, even though that was not, I believe, the intention. I would also like to see some products renamed. Eyeshadows and nail varnishes should not be named after atrocities.
So to summarise. Tasteless collection, ill thought out, but now it's out there, there are opportunities to correct the wrongs by raising awareness, changing product names to be less offensive and by raising funds. Lets just hope the parties involved do the right thing.
I'm not the only blogger posting my views on this today, lots of us have something to say, albeit slightly differing opinions but generally all disapproving, try this lot: