I feel very fortunate to have been able to try this out. At long last here is the new Liz Earle Signature Foundation (£21) and the foundation brush (£18).
I was sent shade 2, Ivory. It's nearly perfect. Not quite, it's a little too yellowy for my skintone but its not too much of a problem.
On my skin it looks absolutely lovely on application, very natural, and I find myself reaching for it quite often...
But I find it doesn't wear too well on me over the course of the day. I find it goes quite patchy and because the colour isn't quite right I feel the patches are fairly obvious. If you enlarge the next picture to actual size I think you'll see what I mean, my forehead is patchy, my cheeks are patchy, my top lip is patchy...
I must just say a couple of things... I love this swatch chart with all of Liz Earle's colour cosmetics on it...
..but don't use it to actually try and guess what colour you actually are... as you see, shade 2 on my hand bears no resemblance to the colour chart. That said the descriptions on the Liz Earle site are actually good and pretty useful so instead of looking at the pictures, read the colour descriptions.
Anyway, this isn't for me sadly, it just doesn't last well enough and the bottle I have isn't quite the right shade. But I have no doubt that this will be holy grail stuff for a lot of people.
As for the foundation brush, the traditional foundation brush shape isn't my preferred method of application, I prefer a flat top brush to buff in, but I have used this for review purposes and find it to be pretty good, with a range of my foundations actually. I still prefer a flat top to buff in, but this works very well, doesn't leave me streaky, doesn't seem to waste too much product either. Jolly good!
You can buy online at http://uk.lizearle.com as usual, or of course visit your nearest counter which I'd recommend when buying foundation.
*Disclosure - PR Sample*